Making brands move forward
Client
Samy Alliance
Industry
Marketing & Advertising
Services
Brand Strategy
Brand Arquitecture
Visual Identity
Strategy
The consultancy shaped a unified brand strategy that embraced Samy Alliance’s rapid global growth and unwavering belief in harnessing consumer insights. Centering on the motto ‘Hundreds of roads are at your feet,’ we solidified their position as a fearless creative partner. Through consistent messaging and cohesive identity elements, Samy Alliance could showcase its integrated solutions and demonstrate how data, creativity, and technology converge to guide brands toward continuous evolution.
Design
At the core of Samy Alliance’s identity stands the “signature star,” symbolizing the gravitational hub of their marketing ecosystem. Surrounding elements orbit this central star, illustrating the brand’s role in uniting bold creativity, strategic insights, and technology. This iconic shape informs color choices, layouts, and typography, ensuring cohesive visuals and a feeling of forward momentum. The result is a unified brand expression that resonates across global markets and diverse audiences.
Results
The rebrand bolstered Samy Alliance’s global visibility across 15 countries and 40 markets, growing its client portfolio from emerging startups to major players like Reebok and Netflix. Internally, unified brand assets fostered collaboration among 400+ employees, fortifying the company culture. Externally, the updated positioning earned industry accolades and cemented Samy Alliance as a forward-focused ecosystem of creativity, data, and innovation.
